As a hobby and crafting enthusiast, I am always looking for ways to use my skills in everyday life situations. When I am at home, I spend my time fixing up old chairs and making new paintings for the walls. At the office, I'm always doodling and make greeting cards for co-workers from scratch. One day, a friend told me that I should share my skills with the world so that everyone can learn to let their creative side out. It dawned on me that the best way to reach people throughout the world was to create a blog – and that's what I have done. I dedicated the information and ideas on this blog to everyone who is interested in creativity of any kind. Enjoy!
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Get Inspired to Be Creative
3 Ways To Boost Business And Customer Loyalty
William Rogers
Companies such as Nike have a logo that is recognized throughout the world. Of course, it doesn't hurt that they manufacture shoes and apparel that are worn by millions and millions of people. Your company may not be anywhere near as large a corporation, but you can still take a cue from Nike and recognize the importance of getting your name and logo out there. Here's three marketing collateral ideas to consider.
Wear And Sell Personalized Apparel
Whether you own a restaurant, brew beer, or sell office supplies business-to-business, you and your staff should all wear uniforms that represent your company. Waitstaff and kitchen employees, brew masters and bottlers, and salesmen should have t-shirts, aprons, chef and lab coats, dress shirts, caps, and ties emblazoned with your logo embroidered or appliqued in a prominent position.
You can also partner with other organizations to lower your cost and appeal to more people. For example, you can work with your chamber of commerce to advertise your town, or perhaps the high school football team or the local Veterans of Foreign Wars chapter would want to team up together and support both establishments.
Embroidered t-shirts, hoodies, hats, and windbreakers never go out of style. The garments can be in team colors, or they could be specialty items, such as camouflage or high-visibility for recreational needs. The more people wearing your apparel with your embroidered logo, the more advertising you'll get. Pick a cause or organization your community supports, and it will be a win-win situation for everyone.
Offer Value-Added Promotional Items
Too many inexpensive promotional items, such as matchbooks, get thrown out after a short timeframe. You want something customers will hold on to. You also want something they will remember you for. A restaurant can hand out laminated business cards with a tipping grid on the back. Breweries can hand out bottle openers. The office supply company can hand out a keychain with a staple remover. Useful items personalized with your logo and phone number will keep you in mind with your customers.
Give Your Products Away
Sometimes it makes good business sense to offer your products for free. Everyone loves free stuff, and it's a good way to get people talking and in the door. The restaurant owner can offer children eat for free on their slowest night of the week. The brewery can hold tasting tours. The office supply company can drops off free pens with every order.
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